Friday 5 February 2010

What i will to include for my : Digi-pak, Advert and Music Video

For my Digi-pak I will need to create a front cover image; I will do this my taking an image of the main actor featuring in the video, this will be Joanna who we have decided to use as a face for the video as we will not be able to have the actual band. We would then need to create a theme and layout of the Digi-pak e.g, colours, extra images and backgrounds. The Digi-pak is a form of packaging, it is used to keep the CD protected and also to attract buyers. This is why it is important to have an eye catching image or/and colours on the front. The Digi-pak will consist of the band’s name and the albums name, a track list - which is generally printed on the back of the case, details of how to contact them – management and websites, a logo – bands are sometimes recognised by initials or font that they frequently use for their band’s name, the bands label and record company and parental advisory stickers is needed.
Similar styles will feature on the advertisement/poster; a band name and image will be needed to recognise the band, where the song is sold and maybe where they will be playing gigs, release date for the record, record label and copyright information (small print) and also a band website. All of these images and writing featured on the poster/advert will need to be eye catching and appealing to the chosen target audience. Otherwise the band will lose out on sales and fans.
In the video I will need to include various different camera angles, for example; close ups, long shots, establishing shots and mid shots. These are all needed to set the scene and display the costumes and setting (mise en scene). I will also need actors, as we will not being using a live band, to act out the song. Our song name is “UFO” so we will be playing on the extraterrestrial theme and make our video unusual and quirky, similar to videos performed by Florence Welch from “Florence and the Machines”.

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