BARB is the Broadcasters' Audience Research Board; it records daily how many people have viewed certain channels. It shows us how popular certain TV channels are. This is useful for my project as i can see what music channel is view most, and what music genre is included in the certain channel. The most popular music channel of December 2009 was VIVA; this may be because of the music that they play, but also because this music channel is fairly new, so viewing would be higher than usual because there would be more advertising on other channels for it. VIVA being the most watched music channel isn't that helpful as VIVA plays all different types of music genres.
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