Music Institutions - EMI

Lily Allen is signed to the music company EMI; one of the largest and most successful music companies,in which they manage hundreds of bands, including; Katy Perry, 30 Seconds to Mars, Sex Pistols and The Verve.The music videos would be produced through this record company, they would distribute the video through music
channels to promote the artists. The more they promote the artist the more record sales they would see becausethe general public have seen the video and heard the song.

The purpose for these videos is to promote the artists and portray to the public how interesting and exciting they are. All of the videos are very different, some are narrative; they tell a story in the video which relates to the song, some are live; the audience can see the band playing live and witness the reaction of the crowd and what to see the band live for themselves, some also include live footage, the band travelling around to each venue; this also shows the social side of the band, and gives the audience a chance to relate to them. All these types of videos appeal to the public, which then creates a fan base and popularity, which leads to album and single sales. Also EMI is in partnership with Virgin, this leads to bands being featured in the line up for festivals, for example; V festival, which is organised by Virgin.



Other artists videos that are signed with EMI: