Thursday 28 January 2010

Magazine Advertising - IPC & Bauer





These are all images of adverts in Q magazine promoting new albums released by a variety of different artists. Having adverts in magazines is another way to make the reader aware of the band, and to try and persuade them to go out and buy it or download it.
Music magazines are very import in the media, as they stimulate the sales and interests in other medias, for example; film and music, which are featured in the reviews, or as adverts inside the magazines.
IPC is one of the largest magazine publishers in the UK, with it's magazines and digital brands which is reached by 47million adults through the country. They own a wide variety of different magazines, trying to cater for each genre of magazine and which gender. Music magazines which they publish are; NME, Guitar and Bass and Uncut.
Bauer is another major magazine publisher; reaching 19million adults over the country, and publish the music magazine KERRANG!. There media brands also include twenty regional radio stations.

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