Thursday 29 April 2010

Evaluation: Question Three

What have you learnt from your audience feedback?

This is a link to a Facebook page which we created so we could show our product to peers to recieve feedback.
http://www.facebook.com/photo.php?pid=11929060&op=1&o=global&view=global&subj=625848804&id=727995113#!/group.php?gid=114180581949420

This is a screen shot of the feedback page:


This is a screen shot from the feedback for our Digi Pak:


This is a screen shot from the feedback of out Poster:


I also filmed a member of our target audience giving feedback on all three of the products:

filmed on a Sanyo Xacti VPC-CG10BK Camcorder

I also created a questionnaire and handed it out to 10 people who watched the video;
this is one example of the questionnaire:

These is a screen shot of the spread sheet that i created:

this is an example of some of the graphs created to show the data gathered:
Using different methods to attain my feedback is useful as i can have views from videos; which are more personal, and written feedback which is more formal. Also using the internet to gather feedback is easier than having lots of questionnaires to hand out, or having to carry round a laptop to show the video to the target audience.
Conduting audience feedback gives you constructive criticism about your work, as you are recieving directing feedback from the people who you want to advertise the products too.
If i was to redo this project again i would probably make the idea of our video more promient, i would add in more surreal and dark characters and components to make the music video "scarier". I would also use a character which relates back to the title of the song more. This was mentioned frequently throughout the feedback, people where unsure on our reasons to use the rabbit mask. However looking at the evaluations altogether you can see that the feedback is contantly above average, this means that the majority of our feedback is positive, which means our overall products are a success.

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