The rabbit mask is used throughout all of the products, we decided to have this as our main image instead of the main actor Jo as it relates to our surreal theme. This is the exact mask that was photographed for the Digi Pak and Poster
This screen shot symbolises the continuity between the advertisement, digi pak and music video due to the foliage. We decided to film our music video in a area which was surrounded by trees, because of this we wanted to carry on that theme through the Digi Pak and Poster, this is why the backgrounds for the ancillary products have grass as the background.
This screen shot relates to the “darkness” of our Digi Pak and Poster; we wanted this theme to be recurring throughout all of our products. The idea was for our products to loo surreal and “scary”.
The darkness was enhanced throughout editing, as well as decreasing the saturation to reduce the colour.
Having this continuity between all three products is vital. If there isn’t any relation between the products then it would be difficult for the public to match up the song with the Digi pak. For example; If they saw the advert in a magazine, and then viewed the video on the television, an there wasn’t a clear link between the products, how would the audience know that the two products where linked together. There needs to be a clear link between the two so that buyers aren’t lost through cross media advertising.
This is a link to my blog explaining what my personal view of Cross Media Advertising is:http://emilymediawork.blogspot.com/2010/02/cross-media-advertising.html
What are the purposes for each product?
The reason for the Advertising Poster is advertising. It's one of the easiest ways to attract fans, a number of people buy music magazines, so the advert would be featured in many magazines, such as; Q, kerrang, NME and Rocksound. The advert gives the reader more websites to find more information about the reader, it shows then when the song is out and what the name is. Without this advert it would be hard for an member of the public to find the digi pak.
The reason for the Digi Pak is advertise the product, however the advertising is subtler than the poster; the front cover has to be attract and it has to appeal to the buyers. the main purpose for the product is to hold the CD.
The purpose for a music video is to advertise the band and song through a different medium - using the television to advertise means that the video will be viewed by a larger portion of the public, not everyone buys music magazines, but more people listen to music channels, even if it is just for background noise, they would still hear the song.
Overall i feel that the combination between the ancillary products and my main product was a success. There are links throughout the video to relate back to the colours, props, ideas and structure of the Poster and Digi Pak. I am pleased with the overall out come of the products that we made. However i think we could have improves vastly on the quality and idea of the video. A lot of information and ideas where lost through complications and communication. And i feel that i different idea, perhaps filming a band live, would have been more effective, and could have been targeted at a larger section of the public.
No comments:
Post a Comment