Portia Conn

Portia Conn is a local artist, i feel that the type of music that she plays would fit in well for our music video. We will be using Portia for a back up song if we cannot get permission to use Poppy and the Jezebels.

Schedule

Hopefully i will be able to complete each of these projects by the listed date, if i do not i will try and finish it as close to the date as possible.

What i will to include for my : Digi-pak, Advert and Music Video

For my Digi-pak I will need to create a front cover image; I will do this my taking an image of the main actor featuring in the video, this will be Joanna who we have decided to use as a face for the video as we will not be able to have the actual band. We would then need to create a theme and layout of the Digi-pak e.g, colours, extra images and backgrounds. The Digi-pak is a form of packaging, it is used to keep the CD protected and also to attract buyers. This is why it is important to have an eye catching image or/and colours on the front. The Digi-pak will consist of the band’s name and the albums name, a track list - which is generally printed on the back of the case, details of how to contact them – management and websites, a logo – bands are sometimes recognised by initials or font that they frequently use for their band’s name, the bands label and record company and parental advisory stickers is needed.
Similar styles will feature on the advertisement/poster; a band name and image will be needed to recognise the band, where the song is sold and maybe where they will be playing gigs, release date for the record, record label and copyright information (small print) and also a band website. All of these images and writing featured on the poster/advert will need to be eye catching and appealing to the chosen target audience. Otherwise the band will lose out on sales and fans.
In the video I will need to include various different camera angles, for example; close ups, long shots, establishing shots and mid shots. These are all needed to set the scene and display the costumes and setting (mise en scene). I will also need actors, as we will not being using a live band, to act out the song. Our song name is “UFO” so we will be playing on the extraterrestrial theme and make our video unusual and quirky, similar to videos performed by Florence Welch from “Florence and the Machines”.

Treatment

Finalised Ideas

Florence and the machine - Dog Days Are Over

After evaluateing all of my groups information we came to the conculsion that people where mainly interested in indie and alternetive rock. This then led us to look at bands in these types of genres. I was shown Florence and the Machines video Dog Days Are Over (above) by a member of my group, it's very surreal and abstract as it doesn't conform to the "normal" set up for a music video, a straight forward storyline with backing music. I particularly liked the settings and the costumes in the video.



This is the album cover for Florence and the Machines - "Lungs", the album art relates back to the video, due to the settings and the costume. There is a variety of colours in the image, making it birght and attractive, it also looks fantasy/farytale like. The name of the album is also incorporated into the picture, showing Florences lungs. The compostion is standard, the name of the band the top of the album cover, image in the middle, and album name at the bottom.

Inital Ideas